London born designer Sadie Williams creates modern textile driven fashion,juxtaposing modernity with craft.

Her sensibility for combining a sporty tomboyish with grown-up femininity has been a signature since graduating with Distinction from the CSM MA Fashion course in 2013. She went on to become a Selfridges ‘Bright Young Thing’ and was included in ‘Designs of The Year Exhibition 2014’ at The Design Museum.

She has worked for designers including Marc Jacobs, J W Anderson and Katie Hillier and many stylists over the years; and undertaken projects for Vogue Festival, Manchester Art Gallery, Barbie and designed an incredibly successful collection for & Other Stories.

Since AW15 she has received Newgen sponsorship to support her own label, and now presents each season on schedule at London Fashion Week. Forbes Magazine listed her as one of Europes “30 Under 30” for The Arts 2016.

Awarded a place on the ‘Swarovski Collective 2017’, she incorporated crystals into her work to playful and original effect. She further exapanded her innovation into textiles by participating in the International Woolmark Prize 2017, creating a look focusing on innovation using Merino wool textiles.

She continues to create graphic and tactile work that capitalises on her strengths in print and textile innovation, bringing shimmer and sparkle to her collections through her signature use of metallic.

PHOTO CREDIT: ROSALINE SHAHNAVAZ